Ray-Ban | FEEL THE PULSE
The PULSE VOL.1 collection embraces the language and cultural nuances of Gen Z. By resonating with the evolving preferences and values of this demographic, it connects with their mindset and aspirations, fostering a meaningful connection through shared cultural references and narrative authenticity.
A single beat starts it all. The drive to pursue what moves you. Some call it a state of mind. We call it pulse. Everyone has it, but only a few truly feel it. FEEL THE PULSE.